Chief Wahoo, the Cleveland Indians, and the Tribal Nature of Brands

Lee Willett | Chief Wahoo

The Cleveland Indians announced that they were retiring their mascot, Chief Wahoo, after the 2018 season. The mascot had come under increasing criticism for being a racist depiction of Native Americans and the club decided that it was time for him to go. Perhaps unsurprisingly, a furor erupted from loyal fans who were angry at […]